GDragon x Nike: AF1 Paranoise

“AF1: All for One” involved several collaborations with multiple artists to create a “Force for Change”; a movement through the power of sport to better our communities. The AF1 edition was called Paranoise, inspired by his philosophy and brand Peaceminusone.

Peaceminusone = Being one step removed from a better world, Utopia.

This became the pillar of our storying telling for the season.

There are obstacles all around us preventing us from achieving Utopia, wether self inflicted or by society. We wanted to create a window into what Utopia could look like, feel like, sound like through unexpected sensorial experiences physically and digitally.

The campaign launched Seoul, South Korea with a two day consumer experience featuring G Dragon performing art Live as well as speaking to the youth there. As part of the experience, a court was dedicated by G Dragon as the first Art Court in South Korea to inspire youth through sport to find their open Utopia.