Nike Tennis: Roger And Rafa - The Doctor Roger

In April of ‘09, we were briefed to do what Nike does best and produce a city attack for the 2009 Shanghai Masters.

Both Rafa Nadal and Roger Federer were scheduled to be part of the Masters, making this a huge opportunity for Nike. The message we wanted kids to take away: ‘It doesn’t matter how you play, as long as you play with passion’. This was manifested through two athletes who express their passion quite differently but still play at the top their game.

* Unfortunately due to Rodger having a bad back and internal sports company politics, the campaign was cancelled except for RAFA OOH and print executions. Even though the webfilm did not show, we have a piece that is timeless in the true JDI spirit.