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Nike Women's Victory Tour
Nike Women’s Victory Tour:
Rio De Janeiro, Brasil
What does victory feel like? The days when crunches are cake, when miles breeze by, when squats aren’t even stinging? Or is it when your pulse pounds louder than your playlist — when you’ve summoned all your strength just to stay standing?
In ancient mythology, the goddess nike bestowed the battlefield’s bravest with laurel wreaths. Let’s take the deity down from the clouds and get to know that modern goddess of victory driving us all. When your phone battery dies, when your girls have gone home, who’s pushing you past your best? Erase it, she says.
Show the world your wings. Join the journey, the Nike Women Victory Tour.
Creative Director: Justin Hays

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